Varmodel AI is a B2B platform that helps companies find and manage strategic partnerships. It features tailored landing pages and a marketplace to connect businesses with key partners and services, streamlining collaboration and accelerating growth.
Duration
6 Months
Role
Lead Product Designer
Project
B2B Partnership Platform
What I did
UX Design, UI Design, Secondary Research
*The projects showcased here provide a snapshot of my design contributions at this company, based on publicly available information. To respect confidentiality agreements, some details have been generalized or excluded. This portfolio aims to demonstrate my design skills and experience.
The Business
Varmodel AI is a B2B platform that helps companies find and manage strategic partnerships. It features tailored landing pages and a marketplace to connect businesses with key partners and services, streamlining collaboration and accelerating growth.
Goal
Reduce Bounce Rate.
Increase User Engagement
Solution for One Time Revenue
Challenge 01 - Home Screen Redesign
The Problem
Varmodel was experiencing a noticeable rise in bounce rates, which signalled that users were leaving the platform too quickly without engaging with its full range of features and offerings. This trend raised concerns for the CEO, who feared that potential users were not staying long enough to discover the value and capabilities of Varmodel’s services, leading to lost opportunities for user retention and growth
Home Screen Before Redesign
Outcome Requirements for Home Screen
1. Reduce Bounce Rate.
2. Increase User Engagement
My Process
